Mastercard
Artist Accelerator
Client
Interactive experience to create your own unique one-of-a-kind music pass with generative artwork and your own sonic anthem.
Services
Visual Design, Engineering, Strategy, Interactive
Client
Interactive experience to create your own unique one-of-a-kind music pass with generative artwork and your own sonic anthem.
Services
Visual Design, Engineering, Strategy, Interactive
Outcome
32k
Unique 3D NFTs
2.7k+
Personalized AI generated Sonic Sounds
92%
Conversion rate since launch
“Otherlife's design and execution were nothing short of phenomenal. Their creativity and attention to detail have not only met but exceeded our expectations, leading to truly incredible results. It's rare to find a partner who understands your vision so completely and delivers with such precision—Otherlife has done just that.”
Sebbastian Oddo
Global VP Marketing, Mastercard
01.
Craft Your Own Sonic Anthem: A WebGL Journey to Your Perfect Sound
Project Overview
This project invites users to create their own custom Sonic Anthem by interacting with an innovative WebGL-powered platform. Through a series of personalized choices, users can select various musical elements, sounds, and moods to compose a unique anthem that resonates with their personal style. The seamless integration of WebGL technology provides a visually engaging and intuitive interface, making the creative process both fun and accessible. By the end of the experience, users walk away with a fully customized soundtrack that captures their individuality, offering a deeply personalized and memorable interaction with the brand.
02.
Challenge
Mastercard’s Artist Accelerator Season 1 was a huge success. With all eyes on the project for Season Two, the question was: How do they deliver an even better sequel?
03.
Solution
Otherlife built a first-of-its-kind immersive, fully accessible, WebGL experience integrating Mastercard’s sonic brand into a dynamic digital pass creation and claim, evolving Mastercard’s visual brand into 3D.
04.
Result
Working with Mastercard’s global marketing innovation team, Otherlife set a new digital standard for Mastercard’s sonic and digital brand.
